MEDIUM Labs is an innovative VR/AR production studio in downtown Boulder, Colorado. They partner with forward thinking global brands to create custom virtual and holographic experiences for advertising, training, and unique interactive experiences. Some previous clients include Yves Saint Laurent, TED, Google, KitchenAid, Discovery Channel. Best Buy, Sierra Pacific Industries, and many others. Pax X is the founder and CEO of MEDIUM Labs. He combines his seasoned experience as a visual effects artist, programmer, and commercial film director/editor into successful ideas with his ream to help national brands and companies tell their stories and thrill their audiences.