The Story of Scent:
How to Incorporate the Olfactory into Experiential Design Presented by Scentex

The Story of Scent:
How to Incorporate the Olfactory into Experiential Design Presented by Scentex

Humans experience the world through sensory receptors: scent is a powerful and protective sense that evokes memories and emotions and helps us to navigate the world. Designers, event planners, architects, and other experience creators typically limit their focus to two or three, and at most four, of our senses. Sight, sound, touch, and taste get a lot of attention. In design, much importance is placed on creating immersive environments, but can we truly succeed in doing so without addressing our olfactory? Olfactive stimulation can heighten the moment, increase awareness, change the mood, and make spaces unforgettable. Learn why and how scent should be considered and strategically utilized in spatial and experience design.