Tapping Into Design:
The Craft of Brewery Branding and Identity

Jul 14 2016
6:00 pm
Renegade Brewing Facility
at The Yard on Santa Fe
918 W. 1st Avenue
Denver, CO 80223
Tickets are $15 each

Tapping Into Design:
The Craft of Brewery Branding and Identity

Branding, Identity, Interior Design, Community
Attendees will get to sample beer during the session and take home a commemorative Denver Design Week glass.
Sold Out

With craft beer comes community. But with 284 breweries in the state of Colorado alone, how do you differentiate and build customer loyalty? Through identity. From interior design to labels and logos, craft breweries have the opportunity to build business through design. Whether you’re a brewery owner, home-brewer, beer enthusiast, designer, or you own a small business, we’ll guide you through the process of developing an original brand that best reflects your product and show how design can build your bottom line—all over a beer, of course.

In this session, you will:
● Understand the importance of design in building your business and brand.
● Gain insight on how to develop a unique identity that builds customer loyalty.
● Learn about design considerations from graphics to interiors.

Brandon Proff is from Spokane, Washington. He attended MSU Denver while simultaneously touring the world in a metal band. Between 2006 and 2016 he has worked at two record labels, a screen printing shop, a wholesale garment factory, a high school portrait studio, a cheesesteak shop, a software company, a B2B marketing agency, and an electronic dance music online store. In 2012, he was asked to design the logo for a new craft brewery. He accepted the job and at the last minute was offered the opportunity to buy in as one of the primary partners. Almost four years later, he now runs Our Mutual Friend Brewing full time and loves the limitless possibility for great design in an industry with historically stale creative.
Brian O’Connell is the founder and Chief Beer Officer of Renegade Brewing Company. After developing a passion for home brewing, Brian started Renegade in 2011. After 5 years of business, Renegade has grown from a retail taproom based business to now sending 90 percent of production through wholesale channels. Renegade can be found in cans and kegs across Colorado, Kansas, Nebraska, Wisconsin, and Arizona. Renegade has five year-round beers in cans as well as a mixed 12-pack and offers four seasonal beers in cans. O’Connell and his staff work with a local designer for all of their can designs.
Christie zumBrunnen Christie zumBrunnen grew up in Houston, Texas, however she has no hint of an accent and has never ridden a bull. She does, however, have over 13 years of interior design experience in multi-family interior design, model home merchandising, and high-end residential design. After 10 years in Southern California, she moved to Denver to open a brewery with her husband and continue her career as an interior designer. In her free time, she enjoys traveling the world and spending time with her husband, son, and mini schnauzer, Levi Honky Tonk.
Shannon Berner is Marketing Manager, Great Divide Brewing Company. Previously she was Marketing and Communications Manager for another local Denver micro boutique, the Wynkoop Brewing Company, sharing the love and art of craft beer through community engagement at Colorado’s first brewpub. With a career that spans the halls of academia to the musical stage, Berner’s adventurous approach to living includes travels through the four corners of the globe. She is passionate about anything that brings people together and builds community, and believes the entrepreneurial spirit can and should be applied in all aspects of life.
Monte Mitchell is an Art Director at Anthem Branding, a boutique merchandising and design agency in Boulder. He and his team work with their clients to design and direct creative projects ranging from brewery apparel and custom merchandise to branding, print collateral, packaging, and digital work.
Moderator Tristan Chan is the founder of PorchDrinking.com, a national craft beer blog that focuses on telling great stories within the craft beer industry. Over the past four years, PorchDrinking has infused pop culture, music, sports, and design into their coverage of the industry. This fall, they’ll bring design to the forefront with an art gallery/beer fest featuring some of the best design in craft beer. Tristan is also the Marketing Manager for Ratio
Beerworks and will help carry the banner of the great branding efforts that have already been established by the Ratio team.