Sensory Architecture:
Applying a Holistic Approach to Design

Sensory Architecture:
Applying a Holistic Approach to Design

Architecture, Interior Design, Design Thinking

Many years ago, Borges, speaking of poetry, observed that if “the flavor of the apple … lies in the contact of the fruit with the palate, not the fruit itself, in a similar way … the poetry of the poem lies in the encounter between the poetic composition and the reader, not in the lines of symbols printed on the pages of a book. What is essential is the aesthetic act, the excitement, the almost physical emotion that occurs at reading.” This is the lesson that the Finnish architect Pallasmaa Juhani picked up and postulated for architecture, too, in a well-known essay that has become a genuine manifesto of architecture of the senses as a response to the supremacy of the eye and the dictatorship of ocularcentrism.

What we are talking about is not a new architectural language, but a new attitude and a new focus on design. Micheli is always looking for the aesthetic act, the excitement, the almost physical emotion that Borges, the poet, understood well and that is shared by all the arts in their fulfillment.

In this session, you will:
● Hear from renowned international architect Simone Micheli how not just sight or touch, but also hearing, smell and the perception of time become design themes.
● Understand the enormous potential of a sensory and experiential approach.
● Find out how new sensory and experiential architecture can serve as a point of contact, representing a successful synthesis of creativity at the service of humanity and economics at the service of business.