More Than A Logo:
How to Establish a Unique Brand in a Cookie Cutter World

More Than A Logo:
How to Establish a Unique Brand in a Cookie Cutter World

Design

There are so many parts to design and branding; and spoiler…having a cool logo won’t make you the next Nike or Apple. Most of the time we overthink it to the point that we get away from the brass tacks of it all and the strategy you need to complement it. But whether it is the digital world or a tangible interaction, it all comes down to how something makes us feel. And with branding these feelings go all the way down to the fonts, the colors, the nitty gritty details that can make all the difference. We will dive into how every moving piece of your brand (and the tangible things that come with it) can showcase this and how something like a font change can completely change a brand’s message.