Keynote – Drink Your FeelingsLearn How Creatives and Brewers Collaborate to Translate Craft Beer Concepts into Effective Brand Stories
Design, BrandingPurchase Tickets
Design can have emotional resonance, and that can be particularly true in the craft beer world. Presenters from Anthem Branding and Upslope Brewing Company will explain the genesis of a beer concept, what they try to communicate through flavor, and discuss how an overarching brand story influences direction for brewing beers and marketing. They’ll also talk about core series beers vs. limited releases; how marketing/communication is different; and how beer can express different ideas and feelings. They’ll also share examples of well-known beers that show how copywriting, color, illustration, and design come together to express emotion and connect with shoppers.
Sponsored by: ANTHEM BRANDING/Upslope Brewing
|ABOUT THE PRESENTER|
|Michael Benjamin – Creative Director, Anthem Branding|
|Jacki Ognibene – Brand Strategist, Anthem Branding|