Design In Advertising –Why Design Driven Brands Are So Successful Presented by Ad Club Colorado
Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer.
Good design is powerful. It benefits more than a company’s marketing, reaching every facet of an organization’s systems and culture. This talk will focus on the importance of design in advertising and will explain why companies that are design-driven are positioned to be more successful in their industries. Bring your own lunch and light snacks will be provided.
The General Assembly venue is REQUIRING PROOF OF COVID VACCINATION for this event. Please bring your card with you or you will not be admitted into the building. If you are not vaccinated, please do not purchase a ticket to this event.
COVID precautions: Everyone will be required to wear a mask indoors, regardless of vaccination status. Please plan accordingly. If you do not want to wear a mask, please do not purchase a ticket for this event.
| ABOUT THE PRESENTERS |
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| Andrew Hoffman – Artist, Illustrator, Designer, Crypto |
| Ellen Bruss – CD, Ellen Bruss Design |
| Jen Hohn – Chief Creative Officer, Articulation |