Brewing up a Brand –Developing a Unique Brand in a Crowded Craft Beer Market
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In the ever crowded, and still growing, craft beer marketplace in Colorado how can you stand out? When an established, 9-year-old, brewery is faced with trademark litigation in the midst of growth, how do you pivot? This talk will dive deep into the entire re-branding process that transformed the Yak & Yeti Brewpub into Spice Trade Brewing Co. From developing a mission statement and new company name, to designing a bold new logo and eye-catching packaging noticeable in a sea of other brands. We’ll also discuss how to tailor products true to your brand and our plans to create a unique in person experience with our new flagship brewery & restaurant scheduled to open early 2020 in Greenwood Village, CO.
Enjoy a free tasting of Spice Trade beer during this event.
| ABOUT THE PRESENTERS |
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| Jeff Tyler – Head Brewer & Co-Owner |
| Julia Williams – Freelance Graphic Designer & Illustrator |