Based in San Francisco, Shujan Bertrand is an advocate for sustainable local manufacturing, supports local organic farm–food producers, and donates 1% of profits to environmental and non-profit organizations. Shujan uses the art of origami principles for zero waste design and manufacturing. Through Aplat, she hopes to grow awareness for responsible design, create new partnerships with sustainable companies and organizations who care about people and the planet.
Shu Bertrand has worked internationally in Paris, Milan and Seoul. She is an industrial designer with over 20 years of product design experience in soft good design, advanced concept design, design research and strategy. She has impacted brands around the globe, translating user-centered insights into new product and business opportunities. Shu has lead design teams and projects for studios like Astro Studios to IDEO, and for brands such as Incase, Steelcase, Nike, Samsung, LG Electronics and Procter & Gamble.