In 1974, while studying Architecture, Jeff started his career in residential lighting. Chiefly concerned with running Engineering for 25 years, he has since been involved in many other facets of the business including Product Management where he concentrated on Systems and Energy Efficient lighting, QA, Graphics, production trouble-shooting, International vendor communications and an ERP systems implementation. He is currently Corporate Director, Education and Industry Trends while continuing as their often-quoted media spokesperson. Jeff understands that the face of residential lighting is ever changing and has been involved in a number of industry roundtables that are working to plan for the future. Jeff has also authored a number of articles about lighting for trade publications, consumer magazines and web journalism. He is the recipient of the American Lighting Association’s 2015 Pillar of the Industry Award.